Content syndication can be a powerful tool for this process.įor more on syndication strategies and how to boost the reach of your content, read our CMO Guide to Modern Content Syndication. However, be sure to evaluate their portfolio and ability to create a magnet that suits your needs, before establishing a partnership.Īnother way that partnerships can benefit your demand and lead generation is by helping to distribute your content across your target audience’s preferred channels. This is a valuable lead magnet both in terms of SEO and lead generation potential.Ĭollaboration could also include working with a lead magnet creator (software or individual). In the same way that collaboration with another industry leader can bring credibility to your content, collecting expert opinions on a subject of interest is another efficient tactic.Ĭreate long-form content that features expert opinions on a trending topic to take advantage of backlinks and engagement from shared audiences. Work with us to create your perfect content.Īs previously mentioned for webinars, co-marketing can be a powerful strategy for driving engagement with lead magnets by growing your audience. There is no limit to the formats and asset types that we can create, including articles, whitepapers, eBooks, videos, and infographics. Our team will analyze your strategic needs and develop content marketing assets that deliver results for your demand generation campaigns. INFUSEmedia’s team of creatives and content specialists craft content for some of the world’s biggest businesses. Once leads have opted in, weekly newsletters can continue to boost content and nurture leads, encouraging them to progress through the buyer’s journey. Email marketing can also be used to announce giveaways or promotions currently running to boost their traction. However, one of the main strengths of emails is their ability to distribute content (ungated or gated lead magnets) to its intended audience and boost its lead generation potential.īe sure to keep content relevant to the needs of each lead to encourage them to complete lead contact forms. Depending on the strength of the copy, emails alone can be effective lead magnets. Personalized emails can demonstrate the value of products and services to recipients. Whitepapers and eBooks can also be made available as downloadable PDFs, which can serve as another indicator of engagement.Įmail marketing is another way of cultivating and nurturing interest to generate leads. Graphics help to add more in-depth detail to content pieces that can help the reader gain a clearer understanding of the topic. Although infographics can also be used as lead magnets, inserting them into content with a sharing option can create valuable backlinks. These could take the form of infographics, videos, or other design features that help to break up long sections of text into smaller content blocks. Support the content of these lead magnets by adding visual elements that enhance long sections of text. This will compel them to complete a form for full access. When gating this content, be sure to feature an excerpt or create an introduction that captures the interest and curiosity of the reader. For these lead magnets to effectively relate to your target audience’s interests, it is crucial to first perform extensive research. Whitepapers and eBooks are great for in-depth explanations of complex topics. Implementing this strategy helps to combat attendee drop-off as people continue to suffer from screen fatigue in an ever-virtual business world. This allows viewers to consume webinar content at a time of their choosing. Larger webinars can also easily be repurposed into shorter topic-based videos. Be sure to choose a partner whose audience and credibility are beneficial to your goals.Īlthough webinars in the past have been primarily live, webinars can also be leveraged as a lead magnet in an on-demand format. These debates and their conclusions can then be used to fuel consequent magnet ideas.Ĭreating webinars as part of a co-marketing strategy with guests can allow all members to benefit from each other’s audiences and potentially expand their own. Webinars can also be a great platform for holding a debate, both with a guest and attendees. Webinars are an excellent form of content for encouraging users to complete lead contact forms as they offer prospects value, often in the form of educational content.
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